Skip to main content

As Geely's Boat Takes on Water, Where is the Captain



This Channel's been around for a few years and we've built relations with almost every brand operating in the Philippines with the exception of a few. One of those exceptions is Geely. We don't know a single person currently working at Sojitz, Geely’s distributor, as they didn't engage with "new media" car reviewers until just very recently. For an upstart that could use as much exposure as it could get, it’s a curious decision.

Problems arise in every brand, even those considered to be the most reliable. The difference is in the People behind the brand and what they do when the pressure mounts up.

Ford gets a lot of flak for what people say are reliability issues but Ford Philippines is very quick when it comes to addressing them before they get bigger. They have teams that monitor social media posts and facebook groups for complaints and reply to them very quickly. Problems will inevitably arise but they try to nip it at the bud as much as possible.

The issue with Geely is not true of all Chinese brands

Chery is one of the first brands that I worked with. Parts availability is not as big of an issue as it is with Geely as they have a dedicated warehouse for parts. From talking to Chery vehicle owners and monitoring Chery groups, they mostly seem to be happy with the aftersales service so far. UAAGI is the distributor behind Chery and Foton  and they have the funds and the manpower to make things right when they go wrong as things did with Geely. 

GAC has a very competent team behind it composed of veterans in the industry and they're distributed by Astara, a global automotive powerhouse, also with the funds to fix things when they go awry

Jetour is one of the newest brands in the Philippines but I've met the people behind the brand, I've seen their roadmap, I've even met the people from Jetour Global and this is a brand that I have no problem recommending.

These are brands that I have no problems recommending as I've met the people at the helm. Sojitz on the other hand are in their own little bubble which seems to get smaller and smaller as this issue gets bigger and bigger. We don't know anyone from Geely, but what we hear about in media circles are  budget cuts and cancelled events. 

In a way, we also put our names at stake with our reviews and we’d like to know the captain and crew of the ship so when they take on water, we know that the captain won't abandon ship and leave us with nothing but our life vests. That's especially true for these newer Chinese brands.

The fact that as of now there is still no official statement from Geely is troubling. There’s no one at the helm capable of doing any sort of damage control. It makes you question if they have a PR team at all.

While we’re not seeing anyone from Sojitz standing up for their brand in an official capacity, We’re seeing a lot of Geely owners defending the brand. It’s a reminder that Geely does have very good products that people love despite their poor aftersales. What's needed is an adjustment in the balance between profitability and customer experience

...Also a good social media manager





Comments

Popular posts from this blog

Jetour Unveils the Off-road Focused, T3 SUV

Shanghai, China. Jetour unveils the T3, an off-road focused, 4x4, body on frame, hybrid SUV at the Shanghai Auto Show. It features a 2.0L turbocharged engine coupled to dual electric motors which send power to all four 22inch wheels. Currently we dont know the total power output or the battery capacity but Jetour did show-off the naked chassis of the T3 and the battery appears to be quite massive, as well as the dual electric motors. Total range in EV mode is 200Kms. The body sits on a steel ladder frame chassis. It has a robust double-wishbone suspension setup on all four corners. It also appears to have air suspension, at least from what i can tell visually ( there was no english spec sheet at the time of this writing)   The T3 has a pretty innovative steering system which can rotate the wheels in different directions and allows it to achieve a very tight turning raduis or even to rotate in place -A useful feature in tight off road situations.   When you open...

Gac Launches the Emzoom and It May Just Disrupt the Market

 The GAC GS3 Emzoom has finally been launched with specs and pricing that may just disrupt the market. It will come in 3 variants which will occupy one of the most competitive price brackets in the market, the 1-1.2 milion peso price bracket All 3 variants will get the same 1.5 liter engine which puts out 174hp and 270Nm of torque. It’s the same engine that powers the Empow and if the Empow is any indication, the Emzoom may be one of the quickest if not the quickest crossover in this price bracket. Also standard on all variants are a 7 speed dual clutch transmission, a 10.25 in screen with apple carplay and android mirroring, GAC's new design language is very angular The base model 1.5GS will sell for P998,000 and will hold the distinction of having the most powerful engine of any vehicle under 1 million pesos by a significant margin. It will come with a polyurethane steering wheel, fabric seats, 18in wheels, cruise control, rear parking sensors but no reverse camera. The Middle-...

Jetour Unveils the T2 at the Shanghai Auto Show

 Shanghai, China. Jetour unveils the T2, a 4x4, off-road oriented SUV at the Shanghai auto show. This one should get us particular excited because it has a good chance of making it to our shores this year at a price that may just disrupt the market. The T2 is based on a body-on-frame chassis - the same skateboard chassis that the T3 uses albeit with a shorter wheelbase. It will come in 2 powerplant options, a 2.0L turbocharged petrol variant and a PHEV variant. It comes with disk brakes and double wishbones on all four corners, and 20inch wheels wrapped in all terrain tires. The interior is premium and modern looking, featuring large screens, alcantara and leather all around and power seats.  The Jetour T2 shares the same chassis with the T3, albeit with a shorter wheelbase Expect a video walk around on my youtube channel soon #jetourt2  Jetour Auto Philippines